Swiss International Air Lines Ltd

During my apprenticeship, and over the course of a year at Swiss International Air Lines (Swiss), I gained extensive exposure to the airline’s marketing and customer service operations, developing practical skills across a wide range of areas.

Foundational Training & Departmental Overview

My experience began with structured training across the Marketing Department, where I was introduced to:

• The flight reservation system

• Social media platform management

• Responding professionally to client enquiries

• Targeted newsletter creation using segmentation tools

This initial phase gave me a strong understanding of the systems and workflows essential to Swiss's client communication and digital presence.

Rotational Responsibilities Across Teams

Over several weeks, I was supervised by different professionals across the department, contributing to various core activities, including:

• VIP flight reservations and coordination

• Social media community management, including after-sales assistance

• Newsletter planning, design, and distribution

• Statistical analysis and performance reporting using Excel and PowerPoint

This immersive training developed both my adaptability and my capacity to manage diverse communication channels and data-driven tasks.